I adore this spot for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi, but it also gives me cringeworthy flashbacks to my own childhood experiences.
So how do you sell air conditioners in a humorous way in the middle of Argentinian summer? Appeal to the visual violation that results from a non-air conditioned house with a middle aged Dad...hence the horror that many of us have surely experienced 'Dad's In Briefs.'
So how do you sell air conditioners in a humorous way in the middle of Argentinian summer? Appeal to the visual violation that results from a non-air conditioned house with a middle aged Dad...hence the horror that many of us have surely experienced 'Dad's In Briefs.'
via No10 Buzzilla's Blog
