Some of you may remember the Cannes winning VIP Fridge Magnet service for Red Tomato Pizza in Dubai from last spring (see case study here). Now Durex, along with their agency, Buzzman, have launched an interesting branded service in Dubai. Based off the insight that you never have a condom when you need one, Durex has launched a delivery service that will bring you a condom, wherever you may be, within an hour. It's a nice take on branded utility for a mobile app and is definitely a new twist on location based technology. Again, good to see mobile apps that actually give something back to the user (and in this case also promotes safe sex) Check out the overview video below.
The campaign/app has been successful enough in Dubai that Buzzman and Durex are running a competition to decide the next city that will get the SOS service, so feel free to head over to SOS Condoms to vote for your city.
hat tip: Adverblog
This is a brilliant way to market Durex’s product. I think SOS condoms is a great idea!
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