Monday, March 5, 2012

BGH Air Conditioners - Dads In Briefs

I adore this spot for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi, but it also gives me cringeworthy flashbacks to my own childhood experiences.

So how do you sell air conditioners in a humorous way in the middle of Argentinian summer?  Appeal to the visual violation that results from a non-air conditioned house with a middle aged Dad...hence the horror that many of us have surely experienced 'Dad's In Briefs.'

via No10 Buzzilla's Blog

1 comment:

  1. Such a great example of how anything, anything can have some entertaining video attached

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