Playstation - Grab The Ring

Remember The Peugeot Take The Car Challenge from a few months ago?  Well Playstation (I know, I know, Playstation heavy this week right?) is using a similar mechanic to promote the release of the game Uncharted 3.  All you have to do is hold your arm up longer than anyone else.  The Grab The Ring challenge activates the webcam and asks users to hold onto the ring as long as possible for the chance to win $500 daily or the $10,000 Grand Prize:

• To win, grab the ring and hold completely still for as long as possible.
• After three mistakes your game is over.
• The person who holds it the longest each day wins $500.
• After 14 days, the person with best overall time wins the $10,000 Grand Prize.

Such a simple game mechanic, but nice to see the webcam integration provide a physical aspect and bring it closer to things work in the real-world.  Check out some of an example video from a gamer who's been taking part in the challenge:

BTW - The current leader 21+ HOURS...that's dedication.

Supporting Articles: Geek | Digital Buzz Blog